Though that scene might seem like a perfect opener for a gritty, independent film or a self-reflective novel, it's actually the beginning of Nikon's new teaser ad. Viewers watch a mysterious man, clad in a beige trench coat, as he adjusts something unseen with a couple of clicks. Right when he lifts what we know to be a camera to his face, the scene changes back to him in the midst of the gloomy landscape.
That teaser doesn't show the camera but it includes a very important sound that excited many camera fiends online - the distinct click of an old-school shutter. That small clue paired with one line of dialogue at the end - "It's in my hands again" - seem to hint that Nikon will release a retro-styled DSLR camera.
Little else is known beyond hearsay, with Nikon Rumors conjecturing that the full-frame camera will be called the Nikon DF, for "digital fusion." The post also claims the camera will include the same autofocus system found in the D610 and that it will offer settings for aspect ratios of 1:1, 3:2 and 16:9.
On its official site, Nikon explains the short video as the first in a series called Pure Photography. The videos follow a photographer traveling through Scotland as he "reunites with his creative self during this uniquely ambitious trip."
Have something to add to this story? Share it in the comments.Image: YouTube, Nikon Asia
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